Previous projects
Improving customers’ well being during waiting time at the bank
This project was based on the assumption that workforce reductions in banks causes frustration for customers, which will negatively impact long term profitability. ​ABC conducted a customer survey with approx. 300 responses and 25 in-depth interviews, including benchmarking with similar service providers. The final report presented key insights and nine recommendations to improve the customer experience.
Strategies for a B2B company
A B2B client needed an effective marketing and sales strategy for a new product launch. ABC created an analytical framework and conducted qualitative interviews with eight carefully selected potential customers from the market segment. Based on the findings, the team developed a six-step strategy guide with practical implementation advice.
Perception of a company's image
An auction house sought to understand how customers perceived its image before developing new services. ABC carried out a literature review and designed a questionnaire sent to 555 customers, generating 174 responses. The analysis provided a clear view of customer perceptions and offered recommendations to enhance brand image and service quality.
Students’ choice of insurance company
An insurance company wanted to learn what influences students when choosing an insurer. ABC reviewed existing research and conducted a survey with 200 respondents to identify key decision factors. The results were presented in a written report with insights illustrated through established marketing models, along with recommendations for effectively reaching the student market.